Tips for treatment in a corporate films

Corporate films are one of the most difficult media of advertising. This is because the scale of the film is too large making it miss the consumers field of grasping. Too much information is cramped into too little time. Thus an effective treatment is needed to make the corporate film more interesting and less boring. Here are some of the types of the types of treatment you can try and mix and match to make the film more interesting

1)First is the colour theme of the film. Depending on the product you can select the colour 'feel' of the film.......from a warm yellow sepia to a cool enhanced green or blue

2)Transitions-Transition treatment from one shot to another is another important element.One can ,use for example, a kaleidoscope changing from one frame to another or an interesting wipe.The transition gives an effective theme to the film and a structure to the entire film.

3)Computer Graphics and Other Thematic Effects- Computer graphics improve the lucidity of the whole film. Corporate films tend to become very technical and thus the common audience cant understand it. A good CG helps the audience understand and thus connect to the film.
Thematic Effects like supers appearing in an interesting manner or a frame that sets a theme to the film can be form of treatment.

4)Sound and music-Normally sounds are not used in the treatment as they may clash with the voice over. But the music plays an pivotal role in the treatment of a film. The music gives an effective pace and can give an effective feel (royal,rugged,tough,beautiful,extravagant etc)depending on the clients customer and product profile.